Credit Card Rewards Programs: Rewarding... Or Not?

Summary: In 1950, the first credit card that could be used at more than one, specific merchant emerged on the market. The Diner's Card, started by Frank McNamara, was an invention that got its start when Frank was having a business meeting over dinner, and realized he had forgotten his wallet at home. Of course, the man was extremely embarrassed, and had to call his wife and ask her to bring him his wallet so he could pay for the bill. Then the light bulb over his head turned on, and ...

In 1950, the first credit card that could be used at more than one, specific merchant emerged on the market. The Diner's Card, started by Frank McNamara, was an invention that got its start when Frank was having a business meeting over dinner, and realized he had forgotten his wallet at home. Of course, the man was extremely embarrassed, and had to call his wife and ask her to bring him his wallet so he could pay for the bill. Then the light bulb over his head turned on, and he thought it would be incredible to have a way to purchase things wherever people shopped, and pay for them later. The Diner's Card started with 200 card holders, and within a few years- banks and private companies began offering credit cards. Eventually there were so many credit cards to choose from that the credit lenders had to come up with new ways to stand out from the competition and entice people to select their card over another. Credit card reward programs were born sometime around 1986. Discover card began offering cash back based on the amount of money you spent on your credit card, and the first "frequent flier miles" for credit card users was with Continental Airlines. The frequent flier miles were such a hit that now every airline has joined in the rewards programs, offering discounted trips, free complimentary airfare, travel accident insurance- all based on the amount of spending you do using your credit card. Now that just about every credit card has some sort of rewards program in place, once again card companies are finding themselves looking for new ways to entice more customers to slide their credit card into their already overflowing card holders in their wallets. Rewards programs have to be turned up a notch, and become so amazing, so absolutely unforgettable that consumers can't forget them and will apply for and use their card more than the other seven in their wallets when they go shopping! Currently, the trend in credit card rewards programs appears to be creating cards that offer very specific rewards to cater to what people are doing with their lives. Michelle Shepherd, of MBNA Corp (one of the largest credit card lenders) says the rewards programs are developed with real people in mind, offering something for everyone "