The Role Of Online Stock Brokers

Summary: In this ever-fluctuating financial world, it is very difficult to know the best way to go about making your money work for you. For generations the stock exchange has given consumers the opportunity to invest their money into companies that they felt would perform solidly, thus increasing the worth of their stock. In essence, the stock market acts as a facilitator between buyers and sellers, as they exchange stock that they hold in companies. These companies use the money...

In this ever-fluctuating financial world, it is very difficult to know the best way to go about making your money work for you. For generations the stock exchange has given consumers the opportunity to invest their money into companies that they felt would perform solidly, thus increasing the worth of their stock. In essence, the stock market acts as a facilitator between buyers and sellers, as they exchange stock that they hold in companies. These companies use the money they receive from their investors to further their business and increase profits; increased profit means a higher worth for the stock. And round and round it goes. Traditionally, those looking to invest went to a stock broker in any number of brokerage companies who would assist the investor in the buying and selling of stock and the building of their financial portfolio. But in this age of the Internet, investors need only turn on their computer to be linked into the stock exchange. Subsequently, to keep pace with this changing economy, online stock brokers entered into this new world of finance in order to assist virtual customers in achieving their financial goals. Online stock brokers work within investment companies that offer online resources as either their entire service or as part of their traditional brokerage service. Some of the more commonly used online stock brokers are Ameritrade, ETrade Financial, Fidelity, and Schwab. Such brokers operate much as traditional brokers - assessing the investor's financial situation, the financial plan they want to execute, and the stocks in which they are interested. Working through these online stock brokers, investors create an account where they can access their financial information at the click of a mouse. Online brokerage houses offer an extensive amount of information in order for investors to make informed decisions regarding their trades; stock quotes are kept scrolling at all times on the website; historical performance on each stock can be accessed; and in-depth information regarding each company's history and financial status is available for investors to perform research prior to investing. Investors turn to online trading and online stock brokers for a variety of benefits, not the least of which is low broker fees; online broker fees generally run between $7 and $10 per trade. There is also the control investors have to make decisions on behalf of their own portfolio. Investors are able to choose what stocks they want to buy - regardless of what the stock broker prefers. Online stock brokers - unlike traditional stock brokers - do not exert much control over the stocks of the investor. Online trading offers investors a whole new level of independence. The world of investment has changed; no longer are investors required to physically visit their stock brokers in order to examine their portfolio, set financial goals, and buy and sell commodities. Today's savvy investors work from their computers along with online stock brokers in order to be hands-on participants in their own financial future.