Senior Digital Marketing Professional

Profile

Description

At Conviva Care Centers, a division of Humana, we want to help people everywhere, including our associates, lead their best lives. We support our associates to be happier, healthier, and more productive in their professional and personal lives. We encourage our people to build relationships that inspire, support, and challenge them. We promote lifelong well-being by giving our associates fresh perspective, new insights, and exciting opportunities to grow their careers. At Conviva Care Centers, we're seeking innovative people who want to make positive changes in their lives, the lives of our members, and the healthcare industry as a whole.

Responsibilities

As a senior-focused healthcare provider, and subsidiary of one the nation's leading integrated health companies, Humana, we put the needs of seniors at the forefront of everything we do. Our multidisciplinary team goes above and beyond to make our centers a leading health and wellness destination for communities in key Medicare markets. Conviva's national primary care centers provide value-based care and represent nearly 100 physician practices, 300 clinicians, and 150,000 patients across the states of Texas and Florida.

Conviva Care Centers is in the midst of a significant growth strategy that requires a key focus on acquisition of new customers/patients and retention of current customers/patients while driving engagement across both. A critical component of the growth strategy is Conviva's ability to hire and retain best-in-class Physicians and talent in addition to cultivating relationships with a key cohort, health plan brokers and agents. Conviva has the opportunity to build brand awareness in key markets and defend its position in others. This will require the development of marketing strategies that deliver at the brand-level while also delivering on market-level business dynamics and needs.

The Conviva Marketing team is looking for an experienced and passionate Senior Professional, Digital Marketing who is hyper customer focused with an ability to understand complex business models, and develop marketing strategies that drive desired business outcomes. You'll be responsible for supporting the development and implementation of digital marketing strategies, specifically focusing on content development and campaign execution across email, website, social media, and SMS/mobile. Solid marketing technical mastery, strategic thinking, initiative and follow through, working effectively with others and good project management capabilities are critical to meet that responsibility. The position requires the ability manage multiple projects from concept to completion, drive strategy and execution, and collaborate with senior-level leaders and across teams of managers, consultants and analysts. This role reports to the Digital Marketing Analytics Lead of Conviva Marketing.

Responsibilities

Support the development and activation of the digital content and communications strategy including development and delivery of capabilities in support of marketing

Developing, writing, and managing content across various digital channels, to include email, blog, SMS/Mobile and social media.

Managing email marketing and mobile/sms functions working independently or with business partners/vendors to create engaging email marketing campaigns and deploy them.

Will play key role in developing email marketing strategy and building new platform out

Comfortable reporting on email marketing analytics, and utilizing findings to test and optimize campaigns.

Manage campaign workflows and coordinate with creative, digital marketing, communication and compliance partners, and other internal teams to ensure deadlines are met

Create compelling audience experiences to drive marketing objectives and devise digital engagement strategies for prospective patients within different stages of the conversion funnel to support patient acquisition growth targets

Develop digital guides/tools/templates to support sales and marketing team with patient acquisition, patient retention, and patient engagement

Have good planning skills and the ability to anticipate problems and develop a plan of action to prevent delays in projects and/or the department's workflow

Play a leading role in a cross-functional team environment to achieve business goals, keep projects on track, within budget, and on time

Execute with a nimble speed to market focus, in order to achieve business objectives

Required Qualifications

Bachelor's degree in Marketing or Communication or equivalent experience

3 years of email channel expertise, includes CRM management, responsive creative / technical design, deliverability, list segmentation, and best practices

Strong, demonstrated skills measuring marketing campaigns and developing insights from analysis

Strong, demonstrated strategy development skills and ability to engage in and apply enterprise thinking

Project management experience with a demonstrated ability of managing and prioritizing a diverse set of projects

The successful candidate will be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. This team player must be flexible, and enthusiastic.

Demonstrate a thorough understanding of business, marketing strategy, digital marketing, and content marketing

Strong, demonstrated skills leading and/or influencing cross-functional teams

Preferred Qualifications

Experience working with Salesforce Marketing Cloud, marketing attribution, reputation management not required, but will be prioritized

Experience in Financial Services, FinTech, Healthcare, HealthTech, Technology, Professional Services, or CPG

Strong editorial background, copywriting and copy-editing skills

HTML skills and experience with HTML editor tools and Photoshop

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com