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Location
Tampa, FL, United States
Posted on
Oct 28, 2016
Profile
PRIMARY PURPOSE OF THE POSITION
The Solutions Consultant serves as a Web Analytics subject matter expert for GBS&T and assists business partners in tracking, reporting, and analyzing Web site data for more than 20 applications across a broad spectrum of B2B, B2C, B2E, internal and external site types.* The Solutions Consultant (SC) is often involved with the business partner before project initiation, in the project conceptualization phase.* The SC acts as the client relationship manager for the business partner and is responsible for consulting with the business to understand its goals and objectives and maps them against metrics and measurement capabilities.* The SC is responsible for clarifying and validating the business needs for new and/or enhanced products, services or optimized business processes.* They also work closely with the enterprise architects to bridge the technical strategy with the business strategy and may provide consultancy in GBS&T strategy and planning, workflow and process design, and product development.* The SC also acts as lead to other solutions analysts in large, complex, and potentially enterprise-wide projects; as consultants to other project teams and clients; and as auditor of documents and models produced by other solutions analysts.* The SC is an active participant in all phases of the project lifecycle and will be required to work closely with a variety of internal and external business partners.
PRINCIPAL RESPONSIBILITIES
Applies expert knowledge of web analytics concepts, tools, and best practice techniques for reporting and analysis to build and sustain trusted partnerships and relationships across business and technical functions and external organizations.* Interacts with all management and associate levels to understand problems and opportunities as well as to communicate ideas, strategies and solutions. Represents the sponsor in further phases of projects identified in conceptualization.* Facilitates communications between GBS&T and the business.* Defines the solution scope and develops the business case to justify the investment necessary to deliver a proposed solution.* Incorporates understanding of the business architecture of the organization being analyzed including the organizational structure and relationships that exist between business units to provide guidance on project approach, potential solutions to various project, and problems and opportunities.* Stays abreast of business strategy and needs and technology leveraged by the business channels they support and leverage that information in support of the business.* Proactively monitors industry trends (both financial and software).*
Act as requirements project lead on any size project, directing and coordinating team members responsible for requirements activities impacting web analytics data collection, configuration, publishing, and reporting. Provides subject matter expertise and best practices on the implementation of web analytics tools; often developing reporting dashboards and identifying Key Performance Indicators(s). Uses high level business, product and system knowledge to ensure that overall project schedule and priorities are in line with process and system dependencies and design.* Assists in the development of staffing requirements and resource needs for solution efforts and recommends skill sets that should be represented based on the nature and scope of the project.* Assists Project Manager in requirements planning and management of large scale projects.* Oversight and coordination of requirements gathering, and other analyst related aspects of the solutions delivery methodology (SDM), across projects within a specific business channel, product or technology, or within a specific project that spans multiple business channels.* Helps business partners identify and clarify their goals and solution requirements.* Validates requirements elicited match the stakeholders understanding of the problem and stakeholder needs on high complexity projects.* Uses appropriate tools, techniques and methods to progressively elaborate and analyze requirements on highly complex projects.* Communicates business needs with GBS&T infrastructure and architecture groups to determine alignment between business needs and infrastructure capabilities.
Provides consultancy and advice on web analytics functionality, applicability and usability of solutions (process and/or technology) to project teams. Analyzes web analytics data to evaluate site effectiveness and identify actionable opportunities for optimization. Recognizes and manages business trade-offs and market pressures.* Works with business partners to assess related business process changes and impact to users/clients.* Guides business partners to ensure communication and organizational preparedness activities occur to address changes as a result of process and/or system changes.* Identifies opportunities to improve current processes and act as a champion to change within the solutions analysis practice.*
Reviews requirements for multiple projects, ensures that documentation is consistent and falls within the standards of the SDM.* Mentors analysts on SDM best practices, solutions analysis tools, industry knowledge.* Evaluates trends and metrics from production support/application management to help guide the business on future projects and initiatives.* Evaluates post deployment issues and success to apply best practices to future initiatives.*
Continues to educate self on business to continue to create efficiencies and/or mitigate risk via people/process/technology changes for the business.* Continues to educate self analytically and/or technically to keep up to date and ensure their ability to work on a variety of solutions for the business.
QUALIFICATIONS
Preferred
Experience with* Adobe Insights (previously Visual Sciences) web analytics software and/or Adobe SiteCatalyst
Experience with Adobe Test and Target
Experience with Search Engine Optimization techniques and strategies
Experience with Database Architecture in a Web Environment
Business Intelligence Experience
Understanding of Network Traffic Flows
Prior experience in the Financial Services Industry
Proficiency in querying languages such as SQL
Prior experience with enterprise reporting solutions such as business objects, cognos, crystal reports
Experience with webmaster tools
Ten years of relevant experience working with solutions lifecycle development methodology
Required
College degree and 4 years of related work experience, or Associate degree and 6 years related work experience, or High School diploma/equivalent and 8 years related work experience.
Possess expert knowledge of the subject matter of web analysis and web analytic applications
Expert level skills in at least one of the following 4 disciplines:
Web Analytics Data Collection: Must have a firm understanding and experience with page tag concepts, application logging basics, HTTP headers information, and JavaScript
Web Analytics database dimensions and metrics: Must have a general understanding of database design, querying principles, and web analytics data structures. Must be able to translate requirements into specifications for partner DBAs
Web Analytics Publishing and Report Template Frameworks: Must understand and have performed data validation exercises, building data visualizations, and worked with spreadsheets and statistical models
Analyze Data and Identify Actionable Insights: Must have experience with investigating large data stores for findings oriented around web visitors, visits, success events, customer experience, and content purpose. *Must have previous experience developing methods to quantify visitor value, score and index traffic quality, and present this information to various audiences in a consumable manner. *Must have demonstrated strong relationship building skills
Prior experience with web analytics software is required, with Adobe Insight and/or Adobe SiteCatalyst is preferred
Solid experience with Page Tag Concepts
Advanced Excel skills (e.g. macros & VBA)
Demonstrated experience in advanced strategic business visioning and planning skills.*
Demonstrated ability to develop alternative solutions to the most complex problems and recommend the best solution to the business and project team
Ability to apply acquired knowledge from prior experience effectively in new and complex situations
Demonstrated advanced analytical and problem solving skills
Must be able to meet with clients of varying levels to gather, document, and analyze system specifications and requirements, work closely with developers and testers in the fast-paced environment.
Ability to work collaboratively with others in team environment
Possesses ability to use effective facilitation skills and techniques to effectively influence with clients at various levels in the organization
Possesses effective influencing and negotiating skills
Excellent written and verbal communication skills
In depth understanding of how the people, processes and technology within an organization interact in relationships and patterns to create a feasible solution on highly complex projects
Able to manage change and cope with complex and ambiguous situations
Is experienced in practical application development and/or client solution delivery
Understands and is familiar with the techniques and analysis associated with business, process and data modeling
Experience using Microsoft Office Suite
T. Rowe Price is an Equal Opportunity Employer
T.RowePrice
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