Revenue Management Analyst

Profile

The Hotel Revenue Management Analyst works with the Area Director of Revenue Management to maximizes total hotel room revenue by providing analytical analysis and technical knowledge of the market, the competition, distribution channels and various systems.   The Revenue Analyst must be strategic and decisive, combining knowledge in e-commerce, sales, marketing, and distribution to offer support to the ADORM in making the optimal revenue decisions.Primary ResponsibilitiesnMaintains short-term & long-term trends of the local market.  Tracks evaluate and communicate business and market trends for assigned hotels to the ADORM.nReviews and tracks the brand contribution for assigned hotels to ensure maximizing brand channels and minimizing potential missed revenue opportunitiesnEvaluates hotel performances to verify strategic pricing and restriction decisions by market segment and channel were successful in achieving revenue goals.  Determines areas of opportunities for further revenue growth and market penetrationnReviews and analyzes the group trends Sales Pro such as tentative to definite percentage, wash factors, and optimal group booking windows.nPrepares trend reports to be used when completing the 90-day room revenue forecasts for assigned hotels. nEvaluates the area competitors in regards to pricing, the mix of business, brand directives, and overall selling initiatives.  Monitors and tracks the competitor’s pricing and makes pricing adjustments accordingly to be communicated to the ADORM and VPRM.nEvaluates the daily, weekly, and monthly STR report to understand the trends of assigned hotels and competition.  Interprets market conditions, trends, and the competition for the ADORM.nMaintains demand generating calendars – holidays, special events, city wides, etc.nAttends weekly Revenue Management Meeting with ADORM and VPRM to review performance, selling strategies, and market trends for assigned hotels.  Prepares and analyzes supporting documentation for revenue meetings for assigned hotels – inventory, pricing, market shops, forecast, budget, STR, group pace, etc. nShare trends with ADORM’s to optimize clustering opportunities to shift demand to same-city hotelsnConduct audits to ensure all rate plans are set up properly and the inventory controls are set as predetermined by ADORM. nEnsures all Revenue Management data files are organized and maintained.nEnsures actual room revenue statistics for assigned hotels are accurate in Profit Sage, Smith Travel reports, and brand systems.nAssist in the preparation of the annual budget and marketing plan.nVisit hotel’s competitors a minimum of every 6-months to understand the hotel’s strengths and weaknesses against each competitor both from a product and yield strategy perspectivenAssume the ADORM responsibilities when the ADORM is out of the officennRequirements:nnHigh School Diploma required.  College degree in hospitality or business administration or related field preferred.n3-5 years minimum experience in a hotel Revenue Management position.nStrong understanding of CRO, GDS, PMS, SalesPro, and Internet distribution systems. Preferred multi-brand experience (Independent Luxury, Hyatt, IHG, Hilton, and/or Marriott)nStrong analytical skills required and the ability to apply those skills to identify revenue opportunities and shortfalls.nEffective communication skills, both verbally and written.nStrong interpersonal and problem-solving abilities.n Ability to work both independently and cross-functionally to achieve goals.nAbility to thrive in a multi-tasked and fast-paced environment.nnn Source: Hospitality Online,

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