Global Brand Communications Manager

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PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER brands. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That’s the Power of PVH.

TOMMY HILFIGER

TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity. 

 

Global retail sales of TOMMY HILFIGER products were approximately $9.3 billion in 2021 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com.  PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.

The Team
Global Brand Communications drives strategies and executions to enhance brand and business reputation, maximize brand exposure through earned and organic channels, deliver global alignment of consumer-facing communications channels, and lead all associate facing communications and engagement tactics. Fitting within this group, Influence, Events & Earned Media focuses on the distribution of our brand and collection/product news across our owned and third party channels, including the development of earned media partnerships and platforms. The team seeks to enhance brand reputation, deepen consumer awareness of key attributes/activations/Hero Products, attract new consumers within our target groups, and trial innovative new storytelling techniques.

The Position
The Global Brand Communications Manager will help develop and implement integrated communication plans and is responsible for the management and execution of press activations across the globe of World of Hilfiger (WOH) to increase brand awareness, consideration and sales. Based in Amsterdam at the Tommy Hilfiger headquarters, this role reports into the Senior Director, Global Brand Communications World of Tommy.

Role is to be split equally between the activities of Global Brand Comms Manager and that of Leadership Support.

Global Brand Comms Key Responsibilities:

• Support the Team in developing tailored integrated communications plans incl. press, influence, and advocacy for all EMEA markets, in close partnership with markets and/or agency network, where applicable

• Point person for pre-determined markets and/or agencies to provide excellence ongoing service to all markets for all comms aspects

• Proactively suggest new ways to gain visibility and credibility within the competitive set, in line with budgets and strategies

• Assist with seasonal planning and media mailings in collaboration with the Senior Director, Global Communications Director

• Pitch stories and products to relevant media, influencers/advocates/talent (particularly for markets which the Manager will be directly in charge of)

• On-going monitoring and analysis of markets’ coverage (on and offline) vs defined goals and KPIs

• Disseminate directives and assets received from Global Headquarters to markets and agency network ensuring they receive all necessary tools and guidance in a timely manner

• Works collaboratively with Brand Communications Team and cross-functional departments

Leadership Support Key Responsibilities

• Day to day support on adhoc presentation requests

• Exec reporting and updates

• Interdepartmental processes and templates

• Team Workshops

• Supporting the team in communicating all PR initiatives with relevant markets

• Agenda and manage presentation materials for weekly meetings, minutes, recaps

• Maintenance of all Marketing/Communications distribution lists

• Financial support on invoices, creation of PO’s and payment status to suppliers and expense reports

The Ideal Candidate:

• A completed University or similar degree in marketing/economics, engineering, statistics/mathematics, computer science or related fields

• 3-5 years successful track record in integrated communications for Fashion, Luxury or FMCG brands. Agency experience a plus (Global or Regional experience preferred)

• Fluency in English (written and verbal); additional languages a plus

• Ability to thrive in a very matrixed and multi-layered environment.

• Ability to multi-task and deliver in a very fast-paced goal-oriented environment.

• A detail-oriented, ROI and data-driven (desire to see efforts link to conversion/sales), and creative eye, combined with the ability to multi-task and manage several projects simultaneously

• Excellent understanding of marketing analytics, digital tools and key performance indicators (Earned Media Value, engagement rate, etc.)

• A strong can-do & entrepreneurial mentality; ability to deliver projects throughout the full project management life-cycle

• Can travel frequently within Europe and US (NY) for events and meetings (50%)

• An established network in Europe with key agencies and press/influencers

What You Can Expect from Us:

• A beautiful state-of-the-art Campus, complete with our very own People's Place Gym and People's Place Cafés

• A company culture that fosters development, offering training and learning opportunities through our very own PVH University

• An international environment which respects diversity, equality, and individuality

• A smart work program that empowers our associates to work at their preferred location within a flexible schedule

• A chance to unwind with weekly social activities

Please include a cover letter with your application. We would love to know why this is THE role for you!

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation. 

#LI-NV1

,industry:Retail,title:Global Brand Communications Manager,datePosted:2022-11-27T00:00:00.000 0000,@context:****PositionThe Global Brand Communications Manager will help develop and implement integrated communication plans and is responsible for the management and execution of press activations across the globe of World of Hilfiger (WOH) to increase brand awareness, consideration and sales. Role is to be split equally between the activities of Global Brand Comms Manager and that of Leadership Support. Support the Team in developing tailored integrated communications plans incl. press, influence, and advocacy for all EMEA markets, in close partnership with markets and/or agency network, where applicable. Point person for pre-determined markets and/or agencies to provide excellence ongoing service to all markets for all comms aspects. Proactively suggest new ways to gain visibility and credibility within the competitive set, in line with budgets and strategies. Assist with seasonal planning and media mailings in collaboration with the Senior Director, Global Communications Director. Pitch stories and products to relevant media, influencers/advocates/talent (particularly for markets which the Manager will be directly in charge of). On-going monitoring and analysis of markets’ coverage (on and offline) vs defined goals and KPIs. Disseminate directives and assets received from Global Headquarters to markets and agency network ensuring they receive all necessary tools and guidance in a timely manner. Works collaboratively with Brand Communications Team and cross-functional departments. Leadership Support Key Responsibilities . Day to day support on adhoc presentation requests. Exec reporting and updates. Supporting the team in communicating all PR initiatives with relevant markets. Agenda and manage presentation materials for weekly meetings, minutes, recaps. Maintenance of all Marketing/Communications distribution lists. Financial support on invoices, creation of PO’s and payment status to suppliers and expense reports. ,directApply:true,skills:distribution, advocacy, communication, determined, exec, financial support, brand awareness, marketing analytics, deliver projects, management, regional experience, multi-task, expense reports, ability to multi-task, initiatives, engineering, leadership, cross-functional, english, analysis, fmcg, economics, reporting, planning, goal-oriented, influence, presentation materials, brand communications, sales, project management, kpis, statistics, marketing, global communications, earned media, Marketing & Communications Manager, Director of Marketing - Lead Graphic Designer, Graphic Designer & Marketing Specialist, Senior Communications Manager, Corporate Marketing Manager, Social Media Manager, Digital Category & Brand Marketing Coordinator, Brand Communications Manager & Project Manager, Senior Interactive Marketing Manager, Managing Director - Brand Marketing & Digital Strategy} Global Brand Communications Manager in Amsterdam, Netherlands | Marketing at PVH

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